Kuala Lumpur International Motor Show 2010

MEDIA RELEASE

‘Green’ giveaway at KLIMS’10!

Kuala Lumpur, 6 August 2010 – With the Kuala Lumpur International Motor Show 2010 (KLIMS’10) a mere 5 months away, the excitement is already building up. The KLIMS’10 Organising Committee have announced that a Toyota Prius will be given away to a lucky visitor at this year’s show.

“Given the current worldwide concern for environmental health, the KLIMS ‘10 Organising Committee has aptly chosen “We CARE” as the theme for the event. Electro-mobility, electric and hybrid cars are very much the way of the future. Hence, this time round we wanted to give away a car which was specifically designed with the ‘green’ theme in mind. We are delighted that UMW Toyota Motor Sdn Bhd has stepped up to sponsor our lucky draw grand prize. The Toyota Prius is a wonderful example of the green technology now being implemented by most car manufacturers,” shared Y.Bhg. Datuk Aishah Ahmad, President of MAA and Chairman of KLIMS ’10 Organising Committee.

Although the widespread use of "green" cars is still some time off, with a growing interest in environmental conservation, globally many governments are now making big investments into programs that will push green technology forward and make the eco-friendly cars more readily available on the market.

“It is at this lively event that we shall showcase the latest in emerging auto technology; including the newest models and a selection of concept and revolutionary vehicles. With the concept of care for the environment, KLIMS’10 visitors are assured an impressive display of vehicles with the latest in ‘green’ automotive technology,” added Y.Bhg. Datuk Aishah Ahmad.

KLIMS’10 will be the ultimate way to end the year and is set to take place from 3^rd to 12^th December at the iconic Putra World Trade Centre in Kuala Lumpur. With a large showcase of cars, interactive features and live entertainment, it will undoubtedly be a fun-filled event that should not be missed! Apart from the Toyota Prius as the lucky draw grand prize, there will be many other giveaways for visitors throughout the 10 days event.

The motor show is open to all members of the public for the price of RM15 (weekdays) and RM20 (weekends) for adults and RM5 for children. Families interested in a great day out can purchase a family pass for RM30 (weekdays) and RM40 (weekends) that permits entry of husband and wife and up to 5 children under the age of 12!

For more information on KLIMS’10, kindly visit www.klims10.com.

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About KLIMS

The Kuala Lumpur International Motor Show (KLIMS) is back again for its 7th presentation to delight car enthusiasts and motoring reviewers from the region!

The world's most illustrious and glitzy automobiles will once again converge at KLIMS’10 to showcase the automotive achievements of today and the possibilities of tomorrow.

Themed "We Care", KLIMS'10 will make its prestigious appearance to showcase the auto industry's accent on consumer, environment and community care.

Besides showcasing the latest automotive products and innovations that can be found in the market, the Malaysian Automotive Association (MAA) hopes to bring forth the automotive industry's initiatives in contributing to the well-being of mankind.

KLIMS'10 will add momentum to the Green Campaign by encouraging the automotive industry to showcase environment friendly vehicles and promoting the appeal of these vehicles to the public.

KLIMS'10 is also an opportune platform for exhibitors to promote their Corporate Social Responsibility (CSR) Programme.

4 core traits of CARE:

Driven by Commitment
Led by the Malaysian Automotive Association (MAA), the omnipresent representation of the automotive industry in Malaysia, KLIMS'10 continues to be driven by a commitment to deliver a powerful branding, marketing and launching pad for the industry players.

At the same time, KLIMS'10 will bring forth a projection of the automotive industry's commitment to its customers, stakeholders and partners.

Focused on Advancement
Synonymous with MAA's objective to advance the industry, KLIMS’10 will provide a valuable and relevant platform for the automotive industry companies to advance their positions in the market.

KLIMS'10 will also provide an ideal platform for exhibitors to showcase the advancement of their Research and Development in the automotive industry. A conspectus of the latest engineering feats that push the boundaries of science and innovation as well as improve the lives of mankind.

Trusted for Reliability
KLIMS has never failed to generate a targeted and massive crowd of car enthusiasts, potential buyers and media reviewers.

As an exhibitor, you can rely on KLIMS to conduct your global launches, marketing and branding campaigns, it is also an opportunity for you to reassure their existing and potential customers on your market position or demonstrate your products' reliability.

Concern for Environment
The corporate sectors in recent times have been put under the microscope for their environmental impact upon the world. Forward looking companies are incorporating Corporate Social Responsibility (CSR) into their business agendas, one of which is doing their part in mitigating the effects of environmental threat to mankind. KLIMS’10 is an excellent opportunity to show your support on environment issues.

About Malaysian Automotive Association (MAA)

• Established in November 1960 Known as the Federation of Malaya Motor Traders Association or FMMTA.
• Started with 10 members. The founder members were Ampang Motors, Asia Motors, Borneo Motors, Champion Motors, Cycle & Carriage, Anglo-American Corporation, Orchard Motors, Tan Chong & Son Motor Co, Wearne Brothers and the East Asiatic Company.
• Original objective was for members to discuss issues relating to the Motor Industry.
• In 1966 April, the formation of Malaysian Motor Vehicle Assemblers Association (MMVAA)
• In 1968, the Malaysian Motor Traders Association (MMTA), was adopted. This was in response to the Malaysian Government’s decision to promote the Motor Vehicle Assembly Industry.
•  In 1970 May, FMMTA becomes the Malaysian Motor Traders Association (MMTA).
• In 1989 June, MMTA acquired its own premise and has permanent Secretariat.
• In 2000 the present name, the Malaysian Automotive Association (MAA), was unanimously adopted, heeding the call by the Government for Associations and Agencies involved in a common or similar industry to merge. Malaysian Motor Traders Association (MMTA) and Malaysian Motor Vehicle Assemblers Association (MMVAA) merged and MAA was formally launched on 26th January 2000.

Issued on behalf of MAA by MediaBond Sdn. Bhd.

For media enquiries please contact:-

Syed Mohammad Idid

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